Creative Labs has appropriated Nintendo's font and launched a subsidiary Zii complete with flash-heavy, text-light website and a high-production 10 minute video? 10 minutes? In this YouTube age? Who has that attention span? Especially since the first two minutes of the video have absurd images of masked doctors measuring out syringes (to explain that this is a "stem cell") whilst a humourless voice even more monotone than mine intones: ""Mother nature has been honing the stem cells for over a billion years of evolution to produce the perfect building block of life."
Baffling advertising aside, The ZMS-05 is a really interesting programmable chip and would make for a great embedded device. Perhaps a cigarette pack-sized nettop able to run Ubuntu (now available on ARM processors) and potentially Boxee as it can play 1080p. Or it could just run Android.